WineStraws® were created by Jenny LaFever, a 30-something wife and mother of three little boys from Orange County, California. As a red wine lover and someone who tries to always look her best, Jenny found it difficult to truly enjoy her favorite red wine without sacrificing her white smile. For decades, dental professionals have endorsed the concept of keeping your smile white by using a straw to sip staining beverages like red wine, coffee and iced tea. After years of trials and extensive testing, Jenny has developed a chic, re-usable, recyclable, and environmentally safe product to help prevent staining teeth when enjoying red wine. Now, drinking red and smiling white is easy to achieve – with WineStraws!